Organic make-up and skincare has been getting more attention lately, and it’s about time. Harmful substances in your beauty products can be toxic, and as a nation the UK is ill-informed about these risks.
Your skin is your biggest organ and it is really important to be aware of what you are coating it with.
It is also a direct reflection of what is happening internally, but while most of us seem to be getting more conscious about what we put into our bodies, we do not appear to be taking what we put onto our bodies quite so seriously. It’s about time our make-up bags were as health-aware as our grocery bags!
Consumers of organic cosmetics are poorly served by regulators. There is no regulation over the term “Organic” or even “Hypoallergenic” in the skincare industry and many companies take advantage of that. Marketing tactics, such as labelling products as ‘containing olive extract’, or ‘with rose’ can cloud our judgement. The truth is that the manufacturer can extract anything from a natural source and process it to the point where it doesn’t even remotely resemble the original ingredient, yet they can continue to legally imply that the product is ‘full of natural goodness’ and so on.
On researching this topic Models Direct have been disappointed to find that the UK Organic certifying body is associated with compromised standards. The USDA (United Sates Dept. of Agriculture) seems more stringent in its approach and the ACO (Australian Certified Organic) appears to follow the strictest guidelines in terms of protecting the consumer from synthetic chemicals within skincare products.
In order to feel confident that you are using a genuinely ‘organic’ skincare product, Models Direct would advise that you try to stick with products that have been approved by the USDA and ACO or at least one of the two.
Models Direct recommend checking out this website run by the Environmental Working Group. It has a comprehensive database that allows you to search for specific products and access detailed information about their ingredients and possible side effects. Lastly, here’s some good news for all you image and environment conscious people out there – you can look after your skin and the planet better, with organic products in eco-friendly containers from suppliers such as ONE Group.