Models Direct Loves: Boxie T-Shirts

If you’re fed up of seeing the same logos and slogans on t-shirts and want something more personal, you’ll love the concept of the I Love Boxie t-shirts.

I Love Boxie, a London-based t-shirt design company, rebels against using clothing as a way of advertising brands. Instead they want the clothing to represent the wearer themselves. You could say they are providing a way to advertise yourself.

They make T Spoke (bespoke) t-shirts for which you can email them a story from your life and from that one line will be taken and printed onto the t-shirt. It really could be anything. The result: a t-shirt that actually means something.

The founder of the company is a writer called Moxie. She says “Everyone has a story, and everyone should have it put on a t-shirt. You look at a person and judge them in two seconds, the t-shirt says, ‘there’s more to me than what I’m wearing’.” She understands that in its own way the company is acting a bit like a self-help group. She’s also planning to make a film featuring the stories of some of the t-shirt’s creators.

Models Direct think they’re great, what better way to express your happiness, sadness or anger than having it printed across your chest! They’re pretty affordable, £32 or $43 (and this is coming from me, someone who refuses to pay more than a tenner for a t-shirt).

Now I just have to think of my story…

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