When Ice Creates turned to Models Direct they needed a varied mix of nine models who could portray the British public, including a husband and wife, labourers and office workers, to take part in a photoshoot.
The models selected were to take part in a rather thought-provoking assignment for a mental health campaign for the NHS. The male and female models posed around Middlesbrough at locations including Middlesbrough Football Club and the Middlesbrough Institute of Modern Art.
It was the first assignment for all of the models and everyone enjoyed it.
“I enjoyed the experience and the support I received to gain knowledge and a professional attitude,” one model, Gary, told Models Direct coordinators after the assignment. “It felt excellent and not as daunting as first thought.”
You can read more about this assignment here.
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