Models John and Carlos Cruise the Catwalk

Two of our male models, John and Carlos, took part in a fashion event in the stylish Cruise store in Aberdeen that stocks designer brands including Prada, Gucci and Jimmy Choo.

John and Carlos both enjoyed strutting their way through the spectators on this catwalk assignment. Models Direct asked them how the evening went.

“The experience was great fun,” John informed Models Direct. “It was the first time I had done anything like it. Getting to do something completely different from normal was appreciated.”

John
Carlos

You can read more about this assignment here.

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Get the A/W Burberry Look

Once again at London Fashion Week Christopher Bailey wowed fashion- lovers everywhere with his Burberry Prorsum collection. But if you can’t quite afford the designer brand, Models Direct explains how to get the Autumn/Winter 2010 Burberry look on a budget.

Military. The military trend from spring and summer shows is set to continue into the winter. Burberry has a history of involvement with the armed forces and this was prominent in the ‘salute to the services’ themed collection.

The trend can be achieved with jackets featuring gold buttons, numerous buckles around the sleeves and zipped pockets. Jackets also had zips around the waist to crop the jackets into shorter versions. For women, jackets were either worn open and oversized with large shoulders or trim and tailored, nipped in at the waist.



Colours.
The colours on the catwalk were all kept quite murky with greens, browns and navy being most prominent. However, things were brightened up with rich purples, vibrant blues and bright mustard shades.

Boots. Over-the-knee boots is obviously another trend that plans to stick around, with Burberry’s being thigh thigh-high, pointy-toed and in snakeskin effect. If this is a bit too daring for you, sheepskin-lined buckled boots were also seen on the catwalk in knee and ankle lengths. No doubt there will be some much more wearable versions in the high street when autumn rolls round again. Lace Lace-up boots were also a popular choice for the menswear.

Fabrics. Fur, sheepskin and leather were prominent features on the coats on the catwalk, but Models Direct recommends you go faux if you’re thinking of wearing fur. The bulkiness of these bulky fabrics were contrasted and feminised with delicate lace and satin.

All in all the Burberry collection was attractive and wearable and one that Models Direct feel will be easy to emulate for autumn and winter.

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Models Direct Get Sporty!

At the end of 2009, Columbia Sportswear completed their tenth and eleventh assignments with Models Direct! The company has returned again and again to find fitting models for their clothes.

All ages and types of models are needed for fitting modelling and help clothing manufacturers find out how their clothes feel to wear and how they could be improved. For one of the recent assignments with Columbia Sportswear, it was 11-year-old Harry’s turn.

“I loved it. It was the first time I’d done anything like it and the people and clothes I had to try on were fantastic,” Harry informed Models Direct’s coordinator. “I loved the new experience and the fact that everyone was so nice to me the whole time I was there.”

You can read more about this assignment here.

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All Wrapped Up for Gift Shop Poppi Red

If you’re ever on holiday in Cumbria, keep an eye out for the lovely boutique Poppi Red. Located in Hawkshead, Poppi Red describes itself as ‘the ultimate gift and pamper emporium’.

Recently, Poppi Red turned to Models Direct to find a confident female model to lead other models down the catwalk in a charity fashion show. After sending over a selection of models it was lucky Rebecca who was chosen.

This wasn’t the first time that Rebecca had used her modelling skills to promote the area. She has previously worked with Cumbria Tourism, having her photos taken around tourist spots to be used on the company’s website.

“I was pleased with the work involved and the retailer was helpful in giving guidance and support,” Rebecca told Models Direct in her model feedback questionnaire. “It’s fun to be a model, it makes you feel good about yourself.”

As there aren’t any photos from the Poppi Red fashion show here are some pictures from Rebecca’s earlier assignment modelling for Cumbria Tourism.

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An ‘Ideal’ Assignment for Model Reney

To be a fitting model you need to have the exact measurements a client requires so if you’ve got a good body it can be great area of modelling to get into. Fitting models are used to showcase collections to potential buyers when a clothes hanger just wouldn’t do the outfit justice.

Recently, one of our male models Reney did some fitting modelling for Ideal Europe, a shirt making company in Watford, Hertfordshire. It was something he found to be new and exciting. He was asked to model lots of different outfits and describe the fit to those at Ideal Europe as well as have photographs taken for in-house use.

“The assignment went extremely smoothly as all staff involved were extremely friendly which made me feel at ease,” Reney told one Models Direct coordinator. “It felt exciting, like starting a new career.” He also offered some words of advice for other potential models, “it’s not as easy as everyone thinks!”

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Jamie Spent the Day Modelling Stylish Sportswear

SubSeventy is a golf clothing company that aims to ‘funk up your game’. When they needed a man to model clothes on the website, they came to us. They wanted someone aged twenty-five or over, who was over 6ft and fit and healthy looking.

Jamie was the man chosen to model the stylish sportswear and the photos are featured on the website. This was his first assignment with Models Direct since signing up in June.

He gave us some feedback on how the photoshoot went.
“It went very smoothly and ran on time, the whole experience was very professional,” Jamie informed us. “It was good fun and I was treated well by the photographer.” He said the best thing about the assignment was being paid to have fun.

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Models Direct: Focus On Sustainable Fashions

How many of us have been tempted in the last few months to buy cheaper clothing that may not be built to last? Certain items such as school uniforms and some other children’s clothes can be picked up at surprisingly low prices right now from certain stores. These low-cost items are often considered disposable fashions by the buyer – they are cheap, they get a lot of wear and tear and children grow out of them quickly. Before you know it, they are in the bin.

Then there are the adult and child fashion items from outlets like Primark. Shoppers know that some of these items may not last, but they are low cost, often quite up to date in terms of fashion, and, as they will probably go out of fashion altogether within a season or two, why not treat them as ‘throwaway fashions’?

Is this acceptable? Or do we need to think more about the implications of this type of purchase?

Mike Webster, a representative of the charity Waste Watch, believes we should consider the real cost of ‘affordable fashion’. “If manufacturers and retailers had to bear the environmental cost of producing such cheap clothes, they might think again about their prices and quality,” he says. “Every time a £2 T-shirt gets thrown into the bin, it ends up costing the taxpayer in the expense of taking it to the landfill, and it taking up space in the landfill.”

According to a committee of MPs, council tips have seen the proportion of textile waste rise from 7% to 30% in the last five years.

Asda, Tesco and Primark’s clothing sales all performed well last year, and with all three offering ultra cheap clothing it is good to hear that Asda for one is addressing this issue. They have stated that their clothing is not intended to be ‘disposable’ and that any parent can return the George school uniform range for up to 100 days rather than the usual 28 days if they are unhappy with the quality. If the scheme is a success they may go on to review their entire refund policy to cover adult clothing in this way.

Tesco said it would consider looking at its return policy, but for now insists that their school uniform offers (which can buy you –two pairs of trousers, three shirts and a sweat top for less than £11) are simply “good quality at good prices”.

Models Direct Profile: Erin Wasson

Erin Wasson with Justin Timberlake for William Rast

If you were to look at supermodel Erin Wasson’s CV you’d be impressed. In her 27 years she has walked international runways for some of the top designers, is an occasional stylist for Alexander Wang, is a favourite with some amazing photographers and has now turned to designing, directing her own jewellery line, LowLuv, and a womenswear collection. She even worked alongside Justin Timberlake in the multimedia campaign for his clothing line William Rast.

Wasson grew up in Texas, and believes this southern upbringing has directly influenced her success in the industry. “You can’t take the Texas out of the girl,” the supermodel told Teen Vogue. “I wouldn’t have gotten this far in the fashion world if I didn’t have a little bit of that Southern hospitality in me.” Read articles about the model and you will be sure to find her endearing and charming personality mentioned.

Erin’s modelling career began when her father entered her in Kim Dawson’s Modelsearch. It was 1997 and the first year of the competition, which Erin ultimately won. She left the south and started a new life in New York. Being thrown straight into the deep end, Erin had her first campaign in 2002 for Dolce & Gabbana.

Erin has appeared on the front cover of fashion magazines internationally, including Vogue, Esquire and Elle. One factor in her success is her versatility when it comes to campaigns; Erin has proved popular in both high fashion and commercial advertisements. She has an extensive portfolio, too long to list, but it includes fashion giants Gucci, Chanel and Versace.

In her spare time, the former ‘sports freak’ enjoys surfing and snowboarding. This directly influenced the model’s decision to design for skate and surf fashion lifestyle brand, RCVA. The end result, Erin Wasson x RCVA, is a stylish but understated collection that reflects the model’s own laidback style.

Erin also dabbled in a bit of acting as part of the William Rast campaign, starring in short films as Justin Timberlake’s love interest. Ladies, if you weren’t jealous already, no doubt you are now!

Models Direct
Erin Wasson X RVCA

Sarah Jessica Parker to be face of Halston fashion

It’s been revealed in an article by the Daily Mail that Sarah Jessica Parker has signed contracts with US fashion label Halston in the first steps towards an advertising campaign to be launched alongside the second Sex And The City film next spring.

Given the success of the first film, it seems a great move for Halston to get involved with the established fashionista before the second one launches! Here at Models Direct, we’re excited to see what the campaign will look like, and whether the clothes themselves will be Sex And The City inspired…

– Lauren @ Models Direct

Modelling Experience With Models Direct

Models Direct Models Direct Models Direct

When you first start a modelling career it can be a bit daunting, but the more assignments you do the more confidence you gain, making the whole experience more enjoyable. Many models would be grateful for the opportunity to get some more experience at the start of their career, even if it did mean working for free!

This was the case when student Melanie approached Models Direct looking for four models who were willing to participate in a fashion show to raise funds for Cancer Research. Of course we were more than willing to help out and our team had no problem finding the four women to take part.

The lucky models were Rebecca H, Rebecca B, Carly and Emma. This was the first catwalk assignment for all of them and they had a great day. It was made even more special as it was for such a good cause.

“It’s everything I ever wanted to do so being a model for the day felt like the beginning of my dreams” comments Rebecca H. “It was a great experience and I would love to do it again.”

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