Models John and Carlos Cruise the Catwalk

Two of our male models, John and Carlos, took part in a fashion event in the stylish Cruise store in Aberdeen that stocks designer brands including Prada, Gucci and Jimmy Choo.

John and Carlos both enjoyed strutting their way through the spectators on this catwalk assignment. Models Direct asked them how the evening went.

“The experience was great fun,” John informed Models Direct. “It was the first time I had done anything like it. Getting to do something completely different from normal was appreciated.”

John
Carlos

You can read more about this assignment here.

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Tabitha’s Out Modelling Bridalwear Today and Tomorrow!

Last week two of our models attended a casting for a catwalk/promotional assignment modelling bridal footwear and accessories. Here at Models Direct we were really pleased to find out that one of our models, Tabitha, has been selected for the job! The event is going on today and tomorrow and we can’t wait to hear Tabitha’s feedback.

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Models Direct Get Sporty!

At the end of 2009, Columbia Sportswear completed their tenth and eleventh assignments with Models Direct! The company has returned again and again to find fitting models for their clothes.

All ages and types of models are needed for fitting modelling and help clothing manufacturers find out how their clothes feel to wear and how they could be improved. For one of the recent assignments with Columbia Sportswear, it was 11-year-old Harry’s turn.

“I loved it. It was the first time I’d done anything like it and the people and clothes I had to try on were fantastic,” Harry informed Models Direct’s coordinator. “I loved the new experience and the fact that everyone was so nice to me the whole time I was there.”

You can read more about this assignment here.

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All Wrapped Up for Gift Shop Poppi Red

If you’re ever on holiday in Cumbria, keep an eye out for the lovely boutique Poppi Red. Located in Hawkshead, Poppi Red describes itself as ‘the ultimate gift and pamper emporium’.

Recently, Poppi Red turned to Models Direct to find a confident female model to lead other models down the catwalk in a charity fashion show. After sending over a selection of models it was lucky Rebecca who was chosen.

This wasn’t the first time that Rebecca had used her modelling skills to promote the area. She has previously worked with Cumbria Tourism, having her photos taken around tourist spots to be used on the company’s website.

“I was pleased with the work involved and the retailer was helpful in giving guidance and support,” Rebecca told Models Direct in her model feedback questionnaire. “It’s fun to be a model, it makes you feel good about yourself.”

As there aren’t any photos from the Poppi Red fashion show here are some pictures from Rebecca’s earlier assignment modelling for Cumbria Tourism.

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Caroline for Carolyn: A Great Plus-size Fashion Shoot for Models Direct

Last year a new designer launched herself into the plus-size fashion market, Carolyn. Models Direct were lucky enough to provide her with a model.

Carolyn de la Drapiere provides luxurious fashion alternatives from the high street for women sized 12-26. You can find the collection on the website here. The company even makes bespoke pieces – perfect if you want something completely original!

Carolyn came to Models Direct when she needed a plus-size model to take part in a photoshoot in west London to provide images for the website. The model chosen was Caroline, who described the shoot as “interesting and different. Exciting and challenging.”

Here at Models Direct, we like this quote from Carolyn at her launch…

“I was amazed how many slim people came and congratulated me on how gorgeous and sexy the models looked. It was if they were surprised that curvy women could look so great. One woman said they looked simply luscious and completely edible.”

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Jamie Spent the Day Modelling Stylish Sportswear

SubSeventy is a golf clothing company that aims to ‘funk up your game’. When they needed a man to model clothes on the website, they came to us. They wanted someone aged twenty-five or over, who was over 6ft and fit and healthy looking.

Jamie was the man chosen to model the stylish sportswear and the photos are featured on the website. This was his first assignment with Models Direct since signing up in June.

He gave us some feedback on how the photoshoot went.
“It went very smoothly and ran on time, the whole experience was very professional,” Jamie informed us. “It was good fun and I was treated well by the photographer.” He said the best thing about the assignment was being paid to have fun.

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Models Direct: Focus On Sustainable Fashions

How many of us have been tempted in the last few months to buy cheaper clothing that may not be built to last? Certain items such as school uniforms and some other children’s clothes can be picked up at surprisingly low prices right now from certain stores. These low-cost items are often considered disposable fashions by the buyer – they are cheap, they get a lot of wear and tear and children grow out of them quickly. Before you know it, they are in the bin.

Then there are the adult and child fashion items from outlets like Primark. Shoppers know that some of these items may not last, but they are low cost, often quite up to date in terms of fashion, and, as they will probably go out of fashion altogether within a season or two, why not treat them as ‘throwaway fashions’?

Is this acceptable? Or do we need to think more about the implications of this type of purchase?

Mike Webster, a representative of the charity Waste Watch, believes we should consider the real cost of ‘affordable fashion’. “If manufacturers and retailers had to bear the environmental cost of producing such cheap clothes, they might think again about their prices and quality,” he says. “Every time a £2 T-shirt gets thrown into the bin, it ends up costing the taxpayer in the expense of taking it to the landfill, and it taking up space in the landfill.”

According to a committee of MPs, council tips have seen the proportion of textile waste rise from 7% to 30% in the last five years.

Asda, Tesco and Primark’s clothing sales all performed well last year, and with all three offering ultra cheap clothing it is good to hear that Asda for one is addressing this issue. They have stated that their clothing is not intended to be ‘disposable’ and that any parent can return the George school uniform range for up to 100 days rather than the usual 28 days if they are unhappy with the quality. If the scheme is a success they may go on to review their entire refund policy to cover adult clothing in this way.

Tesco said it would consider looking at its return policy, but for now insists that their school uniform offers (which can buy you –two pairs of trousers, three shirts and a sweat top for less than £11) are simply “good quality at good prices”.