Front Row at London Fashion Week

This is floating around the internet at the moment as probably the funniest photo from London Fashion Week (18th-22nd September) and here at Models Direct we can’t help but chuckle.

US Vogue editor-in-chief Anna Wintour seems very unimpressed by being stuck next to the fashion youngsters Alexa Chung and Pixie Geldof at the Twenty8Twelve show.

A stern-faced Wintour looks obviously annoyed (look at her body language!) sitting next to Alexa and Pixie, who hugged and pulled faces throughout the show.

Ok, so if I’d have been there they probably would have annoyed me too, but does anyone else think Anna should lighten up a bit?

Working in the fashion industry is “not about thinking that it’s the cool thing; it’s about really believing in it”

For lots of people, working in the fashion industry would be a dream job, whether it’s as a designer, a model or a photographer. Reality TV shows such as Stylista, Project Runway and the Next Top Model series’ have inspired more people to try and get into this line of work.

However, according to Anna Wintour, editor-in-chief of American Vogue magazine, these programmes are making work in the fashion industry too easy. They are encouraging people to do it because it’s the ‘in’ thing, rather than, as she says, “believing in it.”

Her advice is: “Don’t go too fast. Because of reality television, everyone imagines they can just be a fashion designer, photographer, or model. That’s not the way things go. Learn your craft.”

This opinion is fair enough, but maybe just a little bit hypocritical. Vogue has announced that it is making its own series of short videos, Model.Live, to be shown on Vogue.TV online starting on August 19th. Apparently it’s not reality TV, “just amateurs live”. The show will follow three models through their work at the major fashion weeks and address any issues that arise including eating disorders or depression. It’s costing them a huge $3 million dollars to make (the shows are only 8 minutes long which means about $31,000 a minute) so lets hope it’s worth it!

Are programmes like this worth it, inspiring a new generation for the fashion industry? Or are they just a waste of money?

Models Direct: Working in the fashion industry
Models Direct: Working in the fashion industry

– Kathy @ Models Direct